Sharon J Bennett, APR
Jupiter, Florida (561) 214-2779
Senior marketing communications professional, accredited with strong background and experience working for a Fortune 500 Company. Develop and deliver communications strategies, counsel leaders to create media messages, marketing plans; inform and educate citizens, employees, community groups, and business leaders about programs, events, services, educational campaigns and policy decisions. Consensus builder and facilitator with volunteers, employee groups and business leaders. Able to convey highly complex material and technical terms into easy to understand language that everyone can grasp to increase an organization’s reach across multiple channels. Fast-paced, deadline-driven writer, content creator, public speaker, and project manager who excels under tight deadlines and solves complex problems during crisis situations. Accredited in Public Relations by the Public Relations Society of America (APR from PRSA).
COVERAGE COMMUNICATIONS, LLC Jupiter, FL- Nationwide, October, 2010-
Provide marketing and social media content for clients. Provide media outreach. Exceed goals with consistent positive media relations placement; coordinate volunteers, provide content development, newsletter writing, editing and production, email marketing, project administration, outreach, media-training, Constant Contact expertise and social media assistance for:
Palm Beach SCORE – Small Business Administration Affiliate, West Palm Beach, FL Friends of Jupiter Beach; Former clients: Miami SCORE
Family Promise of North Central Palm Beach County;
International Business Forum Conferences, Palm Beach Gardens, FL
Kowalik & Assocs., LLC, Sauk Rapids, MN
Beyond Blind Institute, Palm Beach Gardens, FL
FLORIDA POWER & LIGHT COMPANY, Juno Beach, FL 2006 – 2010
Senior Media Relations Specialist
Exceeded goals for positive renewable energy media placement. Specialized in environmental issues, renewable energy and as spokesperson for emerging issues. Managed consultant contracts and project teams. Regularly responded on 24/7 basis to media requests during emergencies and under short deadlines. Wrote and edited web-page content, Facebook posts; Twitter copy.
Built trusted relationships with media representatives, officials, educators and customers to help Company operate more effectively in the communities it serves.
SEATTLE CITY LIGHT, Seattle, WA 1989 – 2006
Senior Public Relations Specialist and Media Manager for nation’s sixth-largest municipal utility Developed strategy and messages for favorable press coverage. Managed media response during emergencies. Wrote employee messages and newsletter articles.
Built strategic plan and implementation leading to positive media coverage of green energy, environmental and renewable generation programs.
Supervised communications team at Seattle’s Emergency Operations Center during 1999 World Trade Association riots in Seattle.
Produced major educational media event, resulting in front-page national coverage in “Electric Light & Power,” premier trade magazine of electric utility industry.
OFFICE OF THE MAYOR, Seattle, WA, (special assignment) Seattle, WA 2001
Deputy Press Secretary to Mayor Paul Schell
Lead team member on 9-11- 2001, operating under crisis-communications pressure to keep Seattle citizens informed during national tragedy. Produced regular live television broadcasts on impact of that crisis on the city. Briefed mayor and staff to prepare them for media appearances and interviews. Provided high-level public relations counsel.
Consulting and other employment prior to 2001: Media Relations and Crisis Communications Trainer, Instructor and Coach
(Contract positions while employed at Seattle City Light)
Adjunct Instructor, Emergency Management Institute, Federal Emergency Management Agency, (FEMA), Emmitsburg, MD.
Contract Instructor: Snohomish County Public Utility District, Everett, WA.
Contract Instructor: University of California, Berkeley, CA (Certification in Emergency Management).
Temple De Hirsch Sinai, Seattle, WA Communications Coordinator for large reform synagogue
KOMO-TV, Seattle, WA Television News Assignment Editor – Special programs producer
KPIX-TV, San Francisco, CA Television News Assignment Editor and Writer
KUOP–FM, Stockton, CA, Classical music radio & fine arts announcer and host
Stockton (CA) Record – Contributing Music and Dance Critic
WHRO-TV and FM, Norfolk, VA, Award-winning Fine Arts, classical music announcer/producer
Norfolk (VA) Ledger Star – Contributing Music and Dance Critic
EDUCATION AND ACADEMIC APPOINTMENTS
Bachelor of Music (BM) University of Florida, Gainesville, FL
Writer – University of Florida Alligator
Certificate of Accreditation, (APR) Public Relations Society of America
Advanced Public Information Officer Training, FEMA, Washington, DC
Advisory Board Member, University of Washington Certificate Program in Public Relations
Adjunct Instructor, Emergency Management Institute, Federal Emergency Management Agency
AWARDS AND AFFILIATIONS
Member, Public Relations Society of America, 1998-present, APR
Member, Association of Personal Historians 2011- present
2011 Board Member – Public Relations Society of America – Palm Beach Chapter
Winner, “Telly-Award” for Green Power Program video, Seattle, WA
Winner, “NWPPA Excellence in Communications” Special Publication-Media Kit
Winner, “High Voltage Award” Seattle City Light, outstanding corporate video
Winner, “Frederick A. Beck Outstanding Speakers Bureau Program” National Association of Corporate Speakers
Volunteer of Year Award, International Association of Business Communications, IABC